ROGER DUBUIS X URBAN CULTURE

Taking tattoos from subculture to mainstream, Dr. Woo’s singular approach to needle style has shifted the playing field. “I want to push myself beyond my comfort zone. Tattooing and fine watchmaking have that in common: the same attention to detail, a dot vs. a tiny component, assembled perfectly to create a bigger picture.”

Anonymity is important to graffiti artist Gully. Working exclusively in his atelier, he uses a variety of mixed materials and techniques to produce his 'consciously appropriated' concepts. “Bringing different worlds together is my trademark. Like Roger Dubuis, I'm driven by an insatiable envy to come up with something we've never seen before.” 

Sculptor, drawer, painter: Chinese artist Liu Wei does it all, from witty cultural critiques to evocative installation pieces. "To me, beauty is created based on rules. All limitations are actually the foundations of creativity and to keep pushing these boundaries is what I call creativity.”

Pioneer in his art, the Japanese illustrator and sculptor Hajime Sorayama only worked with the biggest names in high fashion, technology, and music. He now brings his disruptive attitude to Roger Dubuis. “The Excalibur Sorayama MB is a perfect blend of two worlds, with both mine and Roger Dubuis’ signature recognisable at first sight.”